“Not too much to ask, is it? It was in 1935
when Allen Lane , Managing Director of Bodley Head Publishers, stood on a platform at Exeter railway station
looking for something good to read on his journey back to London . His choice was
limited to popular magazines and poor-quality paperbacks – the same choice
faced every day by the vast majority of readers, few of whom could afford
hardback. Lane’s disappointment and subsequent anger at the range of books generally
available led him to found a company – and change the world.
‘We believed in the existence in this country of a vast reading public
for intelligent books at a low price, and staked everything on it’
The quality paperback had arrived – and not
just in bookshops. Lane was adamant that his Penguins should appear in chain
stores and tobacconists, and should cost no more than a packet of cigarettes.
So wherever you see the little bird – whether
it’s on a piece of prize-winning literary fiction or a celebrity autobiography,
political tour de force or historical masterpiece, a serial-killer thriller,
reference book, world classic or a piece or pure escapism – you can bet that it
represents the very best that the genre has to offer.
Whatever you like to read – trust Penguin.”
En este texto no lo dice,
pero en la página oficial de Penguin sí se expresa cuál era el motivo de que
Allan Lane estuviera ese día en Exeter.
Había ido a visitar a
Agatha Christie.
Créditos:
Transcripción del texto (incuidos
los pingüinos) de la última página de la edición de The 39 steps, de John Buchan, realizada por Penguin Books como Pocket Penguin Classic, en 2011, de la
biblioteca del autor.
Fotografía de la fachada
exterior de la Exeter Central Station, en julio de 2013, del autor.
Fotografía de Agatha
Christie, en 1926 (año de los famosos once días), de Bettmann/Corbis, tomada de
la noticia publicada en El Mundo el 7
de diciembre de 2007, de la hemeroteca del autor.
No hay comentarios:
Publicar un comentario